The Conversation
When an AI agent does the shopping, does your brand still make the shortlist?
Customers are starting to tell AI agents what they need, and the agent compares prices, reads the reviews and completes the purchase, often without your website, your app or your paid placement ever coming into view.
HFS Research and Cognizant surveys of more than 200 senior commerce and retail media leaders show how fast this is moving, yet only about a third have a credible plan to keep a direct relationship with the customer once an agent sits in the middle.
Taking place alongside NRF 2027, this invitation-only Think Tank brings senior retail and brand leaders together for an afternoon of facilitated peer discussion, with no vendor presentations or sales pitches, held under the Chatham House Rule.
