As manufacturing and wholesale industries navigate rapid digital disruption, the expectations of B2B buyers are evolving faster than ever. Customers now demand seamless, personalised, and consumer-grade experiences across every touchpoint - from product discovery to fulfilment and post-purchase support.
This roundtable explores how organisations can elevate the B2B buying journey by rethinking traditional processes, embracing new digital models, and breaking down internal silos.
We’ll examine emerging trends shaping buyer behaviour, the role of data and automation in improving customer journeys, and how AI is poised to fundamentally transform everything from product recommendations to predictive service.
Join leaders from across the sector to discuss practical strategies, real-world examples, and the cultural shifts required to deliver exceptional, future-ready B2B experiences.
Key Takeaways:
✨ Understand the modern B2B buyer – Learn how buyer expectations in manufacturing and wholesale are shifting toward seamless, consumer-grade experiences, and what that means for your sales, service, and fulfilment models.
✨ Discover how AI is reshaping the buying journey – Explore practical ways AI, data, and automation can enhance personalisation, product discovery, recommendations, and predictive service across the end-to-end customer experience.
✨ Gain real-world insights from industry peers – Hear firsthand examples and proven strategies from sector leaders who are successfully modernising their B2B customer journeys.
✨ Prepare your organisation for what’s next – Discuss the cultural, organizational, and process changes required to break down silos and deliver future-ready, high-impact customer experiences.
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