Agentic Commerce: The New Competitive Frontier

Agentic Commerce: The New Competitive Frontier

Be the Brand AI Agents Choose: Leading Commerce in the Agentic Era

📅 July 23, 2026

🕠 5:30pm – 9:00pm

📍 New York, North America

🍸 Networking Reception • 🎙️ Executive Roundtable • 🍽️ Dinner & Peer Exchange

The Shift Is Already Here

Retail and consumer brands face a new challenge, not simply adapting to AI, but preparing for a world where AI agents increasingly influence what gets discovered, compared and purchased.

For decades, brands have built competitive advantage through customer experience, storytelling, loyalty and merchandising. But AI agents don't experience a homepage, a flagship store or a marketing campaign. They evaluate structured information, product data, availability, pricing, reviews and trust signals.

As AI assistants become more embedded in everyday purchasing decisions, the way brands are discovered and selected is changing.

The signals are already here.

McKinsey estimates that agentic commerce will orchestrate $1 trillion in US retail revenue and between $3–5 trillion globally by 2030. Salesforce reported AI-driven traffic to retail sites increased 119% year over year during the 2025 holiday season.

The question is no longer whether AI agents will influence commerce.

The question is whether your brand, data and commerce infrastructure are prepared for it.

Key Takeaways

🔹 Understand how AI agents are reshaping discovery, consideration and purchasing decisions

🔹 Learn how leading brands are becoming more visible, trusted and transactable in an AI-driven world

🔹 Explore how product, customer and commerce data can be structured for agent-led interactions

🔹 Understand what it takes to become a preferred endpoint for AI-driven commerce

🔹 Learn how to balance innovation, governance and trust as AI agents begin making commercial decisions

🔹 Hear how peers are building long-term competitive advantage without creating technical debt

Evening Agenda

🕠 5:30pm – Networking Reception

🎙️ 6:00pm – Opening Remarks by Amit Kalley, CEO, Infosys Equinox

🗣️ 6:15pm – Executive Roundtable Discussion

💡 7:00pm – Agentic Commerce in Action

🍽️ 7:30pm – Dinner & Peer Exchange

This is a closed-door discussion designed for open conversation among senior technology, digital and commerce leaders navigating the next generation of customer engagement, brand discovery and commerce.