Agentic Commerce: The New Competitive Frontier
Jul 23 2026 | North America
Agentic Commerce: The New Competitive Frontier
Be the Brand AI Agents Choose: Leading Commerce in the Agentic Era
๐ July 23, 2026
๐ 5:30pm – 9:00pm
๐ New York, North America
๐ธ Networking Reception • ๐๏ธ Executive Roundtable • ๐ฝ๏ธ Dinner & Peer Exchange
The Shift Is Already Here
Retail and consumer brands face a new challenge, not simply adapting to AI, but preparing for a world where AI agents increasingly influence what gets discovered, compared and purchased.
For decades, brands have built competitive advantage through customer experience, storytelling, loyalty and merchandising. But AI agents don't experience a homepage, a flagship store or a marketing campaign. They evaluate structured information, product data, availability, pricing, reviews and trust signals.
As AI assistants become more embedded in everyday purchasing decisions, the way brands are discovered and selected is changing.
The signals are already here.
McKinsey estimates that agentic commerce will orchestrate $1 trillion in US retail revenue and between $3–5 trillion globally by 2030. Salesforce reported AI-driven traffic to retail sites increased 119% year over year during the 2025 holiday season.
The question is no longer whether AI agents will influence commerce.
The question is whether your brand, data and commerce infrastructure are prepared for it.
Key Takeaways
๐น Understand the new consumer journey — how AI agents are reshaping discovery, consideration, and purchase, and how to make your brand a preferred choice they buy from
๐น Make your brand machine-readable — how to encode brand authority into the structured layers that agents read, trust, and transact with
๐น See agent-native commerce in practice — from catalog architecture and GEO/AEO strategy to AI embedded across merchandising and fulfilment
๐น Open your stack without rebuilding it — how to become a trusted, transactable agent endpoint at scale, securely
๐น Govern autonomous decisions with confidence — what responsible AI looks like when agents are making real commercial calls
๐น Build capability that compounds — how to sequence your agentic commerce journey so every move creates durable advantage, not technical debt
Evening Agenda
๐ 5:30pm – Networking Reception
๐๏ธ 6:00pm – Opening Remarks by Amit Kalley, CEO, Infosys Equinox
๐ฃ๏ธ 6:15pm – Executive Roundtable Discussion
๐ก 7:00pm – Agentic Commerce in Action
๐ฝ๏ธ 7:30pm – Dinner & Peer Exchange
This is a closed-door discussion designed for open conversation among senior technology, digital and commerce leaders navigating the next generation of customer engagement, brand discovery and commerce.