Invitation Only
Executive Roundtable | HFS Research
Shared Lessons on Winning with AI
Commercial models that ensure real business impact
Date: Tuesday, 24 November 2026Time: 12:30 PM - 5:00 PM GMTVenue: The Dorchester, London
Hosted by HFS Research in collaboration with Ascendion
The Conversation
AI ambition is everywhere. Proof of payoff is harder to find.
Leaders are making real bets on the future of work, often without clear proof points showing where AI is paying off for the business. It is easy to get lost in the failures or the hype.
What HFS has learned is that success depends on commercial models built around business impact. This invitation-only lunch brings together 15+ senior UK&I executives with HFS Research analysts and frontline leaders from Ascendion, drawing on real-world execution across hundreds of global enterprises.
Held under the Chatham House Rule with no sales pitch, the most useful sentence in the room will start with: "We tried that, and here's what happened." Findings will be shared in an openly published briefing note, with no individual quotes.
Key Discussion Themes
What we will explore
What's working, and what's not
Which AI agreements from the past year you would sign again, which you would rethink, and where outcome promises turned into buyer's remorse.
What enterprises pay for
When it makes sense to price a measurable output, such as a claim processed, an incident resolved or a release shipped.
Linking fees to outcomes
The baselines, measures and evidence both sides need to agree before tying payment to a business result.
Sharing the risk
Safeguards that encourage business impact without holding either party responsible for results it cannot control.
Accountability for AI agents
Governing quality, cost and decisions, and what meaningful human oversight looks like in practice.
Featured Participants
Who you will hear from
HFS Research
David Cushman
Executive Research Leader, Roundtable Lead
HFS Research
Dana Daher
Executive Research Leader
HFS Research
Steve Dunkerley
HFS OneCouncil Leader
HFS Research
Agenda
The afternoon
12:30 PM
Arrival and Networking Lunch
Welcome and informal introductions with fellow senior leaders.
1:30 PM
Welcome and Opening Remarks
HFS Research and Ascendion set the scene for the afternoon.
1:45 PM
Opening Perspective
HFS Research shares what its latest research is showing.
2:15 PM
Roundtable Discussion, Part One
What's working, what isn't, and what enterprises are really paying for.
3:15 PM
Break
3:30 PM
Roundtable Discussion, Part Two
Sharing risk, linking fees to outcomes and staying accountable for AI agents.
4:15 PM
Closing Reflections
Key takeaways on the commercial models that make AI pay off.
4:30 PM
Networking Reception
Continue the conversation before close at 5:00 PM.
Indicative agenda, subject to change.
Who Attends
Senior UK&I enterprise leaders
C-suite executives
CIOs, CTOs, COOs, CFOs, Chief AI Officers and Chief Transformation Officers.
Technology and transformation leaders
Senior leaders responsible for AI programmes, IT services and enterprise transformation.
Procurement and sourcing leaders
Executives who shape the commercial models behind technology, services and AI investments.
Attendance is by invitation and subject to approval, with places reserved for senior executives from enterprise organisations.
Venue
The Dorchester
53 Park Lane, Mayfair, London W1K 1QA
One of London's most celebrated five-star hotels, overlooking Hyde Park on Park Lane in the heart of Mayfair.

Related Events.

Accelerating AI Safely in Financial Services

CXO

Accelerating AI Safely in Financial Services

Nov 03 2026|North America
Event details Register Now
Elite CIO/CISO Dallas

CIO/CISO

Elite CIO/CISO Dallas

Nov 04 2026|North America
Event details Register Now
Elite Insurance Executive Gathering

CXO

Elite Insurance Executive Gathering

Nov 05 2026|North America
Event details Register Now
Elite Virtual Gathering

CIO/CISO

Elite Virtual Gathering

Nov 10 2026|North America
Event details Register Now
The Trust Collapse

CIO/CISO

The Trust Collapse

Nov 12 2026|North America
Event details Register Now
HFS Research Summit: How to AI

CXO

HFS Research Summit: How to AI

Nov 17 2026|UK
Event details Register Now
Agentic Commerce: The Next Frontier | Chicago

CIO

Agentic Commerce: The Next Frontier | Chicago

Nov 17 2026|North America
Event details Register Now
Agentic Commerce: The Next Frontier | NYC

CXO

Agentic Commerce: The Next Frontier | NYC

Nov 19 2026|North America
Event details Register Now
ConsumerNext: Accelerating Agentic AI & Enterprise AI

CIO/CISO

ConsumerNext: Accelerating Agentic AI & Enterprise AI

Nov 19 2026|UK
Event details Register Now
Shared Lessons on Winning with AI

CXO

Shared Lessons on Winning with AI

Nov 24 2026|UK
Event details Register Now
The Compliance Clock

CIO/CISO

The Compliance Clock

Nov 25 2026|UK
Event details Register Now
Software Delivery in the Age of AI Agents

CIO/CISO

Software Delivery in the Age of AI Agents

Nov 25 2026|UK
Event details Register Now
The AI Change Crisis | London

CXO

The AI Change Crisis | London

Nov 26 2026|UK
Event details Register Now
Defending at Machine Speed

CIO/CISO

Defending at Machine Speed

Dec 01 2026|Virtual
Event details Register Now
Elite Virtual Gathering

CIO/CISO

Elite Virtual Gathering

Dec 01 2026|North America
Event details Register Now
Elite CIO/CISO Boston

CIO/CISO

Elite CIO/CISO Boston

Dec 02 2026|North America
Event details Register Now
The AI Change Crisis | NYC

CXO

The AI Change Crisis | NYC

Dec 02 2026|North America
Event details Register Now
Who's in Charge When AI Runs Your Business?

CXO

Who's in Charge When AI Runs Your Business?

Dec 08 2026|UK
Event details Register Now
Reimagining Commerce in the Age of AI

CXO

Reimagining Commerce in the Age of AI

Jan 11 2027|North America
Event details Register Now
Elite CIO/CISO NYC

CIO/CISO

Elite CIO/CISO NYC

Feb 18 2027|North America
Event details Register Now
Elite CIO/CISO Summit NYC

CIO/CISO

Elite CIO/CISO Summit NYC

May 26 2027|North America
Event details Register Now
Elite CIO/CISO Summit London

CIO/CISO

Elite CIO/CISO Summit London

Sep 15 2027|UK
Event details Register Now

"These guys put on some fantastic events. Highly recommend."

Rick Perez
VP of Partnerships at BeyondTrust

"Thank you to Elite B2B Events for bringing together such a high caliber group."

Sheryl Oleksa
SVP Business Development at TEKLEIGH

"Special thanks to the dream team behind the scenes that made this event possible, Elite B2B Events."

Katie Zobrist
Associate Marketing Manager at Infosys

"Elite did a great job pulling together an event that allowed the participants to have open dialogue about current topics while also managing the vendor participation. Great event. Thanks again Elite!"

Tim FitzGerald
Head of ODRC at TIAA

"The recent CIO Event was planned and organized very well. Topics for presentations were very well aligned with the latest IT trend. Speakers and Panel's were excellent too. The whole event was planned and executed extremely well"

Trupti Parikh
CIO - EPAM Systems

"A huge thank you to all the incredible individuals we met and the Elite B2B team for making this event an unforgettable and enriching experience. We're excited about the future gatherings and the new opportunities they will present. Elite B2B Events creates phenomenal events."

Nathan Henry
VP Digital Strategy & Design at ProfitOptics

"Premier event for Tech professionals and very valuable vendors"

Jerzy Janczak
Global Director of PMO - Signify

"I thoroughly enjoyed attending the Elite CIO Gathering at The Amazonico. The event was insightful, with discussions around Observability maturity, Cybersecurity and Threat intelligence. It was a great opportunity to meet and engage with other IT leaders and participants. I would be very interested in participating in future events like this. Thanks again for organizing such a wonderful event."

Prashant Murthy
Executive Director : Tech – Emerging Markets | EMEA IT at Estee Lauder Companies

"Laura is a great professional with excellent event planning and coordination skills. She was wonderful in coordinating the CIO Event and made it extremely easy to attend. She went out of her way in ensuring we all got value from the conference. Networking and Brainstorming was amazing in the session and we also had fun!"

Vik Manchanda
CIO at AIG Life

"I just attended the CIO Forum in NYC that Laura helped to organize and manage. The event was well constructed and very well orchestrated. Laura clearly demonstrated her organizational and project management skills in making the event a success"

Marc Librizzi
MD at UnitedHealth Group

Our site uses cookies to give you the best experience. Find out how to manage your cookies or click accept and continue using our site.